Hi Celigo, I am Ying.


UX designer @ Bank of New York
Previous @ The Metropolitan Museum of Art
Focus on Dataful CX Design









How I design?


Research

Methods
1.Contextual Inquiry
2.User Journey Mapping
3.Usability Audit
4.Stakeholder Interview
5.Kick-off Meeting
6.Competitor Audit
7.Persona
Ideate

Methods
1.Ideation Workshop
2.Sitemap
3.User Flow Diagram
4.Wireframe
5.Screen-flow
6.Interactive Prototype

Validate

Methods
1.User Testing
2.A/B Testing
3.Multivariate Testing
4.Product Owner Check-in
5.Tech Lead Check-in
Implement

Methods
1.Mockup
2.Demo
3.Post-Live Usability Review
4.DesignPattern



Question


Onboarding

Checklist
I. Head start product level onboarding
2. Feature level onboarding
3. Quick way to show related features
4. Learning Center (Live/Blog/Video)
5. Help & support Center (Live/Tickets)
Engagement

Checklist
I. Ask question
2. Provide educational content
3. Experiment with a new medium
4. Make marketing more human
5. Personalized customer experience
6. Keep customers in the loop